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A 2011 Perspective on Media Mix
It’s a new year and a new fiscal budget cycle. Marketers now must turn those approved yet swag numbers into operating tactical plans, purchase orders and cash flow models. This necessitates choices focused on channels, media mix and targeting strategy. Creating the right mix is a puzzle that is uniq ..
A 2011 Perspective on Media Mix
It’s a new year and a new fiscal budget cycle. Marketers now must turn those approved yet swag numbers into operating tactical plans, purchase orders and cash flow models. This necessitates choices focused on channels, media mix and targeting strategy. Creating the right mix is a puzzle that is uniq …
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